Privacy Policy

Nexus is a managed AI assistant product built and operated by Westside Union (“we,” “us,” or “our”), a company registered in Ontario, Canada. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit nexus.westside-union.com (the “Site”) or use the Nexus service.

Information you provide directly. When you submit the contact or “Fit Session” form on the Site, we collect:

• Full name
• Business name
• Email address
• Phone number (optional)
• City (optional)
• Industry
• Number of locations (optional)
• Primary communication channel (optional)
• Deployment preference (optional)
• Description of your business needs
• Current tools you use (optional)

Information collected automatically. When you visit the Site, we may automatically collect:

• Device and browser information (type, operating system, screen resolution)
• IP address and approximate geographic location
• Pages visited, time spent, and referral source
• Web vitals and performance metrics

This data is collected through Vercel Analytics, a privacy-focused analytics service. Vercel Analytics does not use cookies for tracking and does not collect personally identifiable information.

We use the information we collect to:

• Respond to your inquiries and schedule workflow review sessions
• Evaluate whether Nexus is a good fit for your business
• Communicate with you about the product, updates, and relevant opportunities
• Improve and optimize the Site and our services
• Comply with applicable legal obligations

We will not sell, rent, or share your personal information with third parties for their own marketing purposes.

We use the following third-party services to operate the Site:

Each service processes data in accordance with their own privacy policies. We encourage you to review them.

The Site does not use cookies for advertising or cross-site tracking. Vercel Analytics is cookie-free and privacy-compliant. Essential cookies may be used by our hosting provider for security and performance purposes (e.g., bot protection, load balancing).

Contact form submissions are retained for as long as necessary to fulfil the purpose for which they were collected, typically no longer than 24 months from your last interaction with us. You may request earlier deletion at any time.

We implement reasonable technical and organizational measures to protect your personal information, including encryption in transit (TLS), secure hosting infrastructure, and access controls. However, no method of transmission over the internet is 100% secure and we cannot guarantee absolute security.

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Withdraw consent for future communications
• Lodge a complaint with a data protection authority

To exercise any of these rights, contact us at the address below. We will respond within 30 days.

We comply with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation. If you are located in the European Economic Area, the United Kingdom, or another jurisdiction with data protection laws, we will process your information in accordance with applicable requirements.

The Site and our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us so we can promptly delete it.

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective” date at the top of this page. We encourage you to review this policy periodically. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

If you have questions or concerns about this Privacy Policy or your personal information, contact us at: